Category Archives: BCM News

Facebook Community Boost workshop ‘AHA’ moments and a few tips

Facebook brought an event called the Community Boost to Denver

Facebook is putting on the full court press to get the gig economy to become an integral part of the macro-economy. How do we turn our hobbies and cottage businesses into real money?

The grassroots road show came to Denver recently. It was a classy event at the Cable Center near the University of Denver.

The Cable Center is a non-profit organization that educates the public about, I suppose, the great things that cable TV has done for the good of society.

My background is public access TV, which was a provision of the original Cable Communications Act of 1984 that set up community access channels as a ploy to avoid regulation as a public utility and dodge FCC oversight.

I had to check out the CATV museum with the history of cable and honors all the pioneers who made billions of dollars.

Not that there’s anything wrong with that, but I digress.

The event’s goal was to provide basic information and some hands-on experience with how to use facebook to increase website traffic, get more buyers / customers and ultimately how to buy more facebook ads through micro-targeting and subsequently make more money for your fledgling business and for facebook.

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The facebook Community Boost exhibit area include the Mobile Studio that provides in-phone apps to edit pix and video

I’m a filmmaker and facebook is trying to turn everyone into rough-around-the-edges filmmakers, which devalues the work that I and all of my colleagues do.

Nonetheless, if you’re going to make video, you might as well post stuff that at least looks halfway decent.

Here are a few tips to improve your videos:

  • Have a story in mind. Even on the spot, you can mentally compose a beginning, middle and end to your movie, even if it’s only 15 seconds long. If you use an in-phone app like Splice or iMovie, you can shoot clips, trim and reassemble them. If you don’t edit, lots of creativity can come about from the continuous shot – going from scene to scene while keeping the phone camera steady. The climax to your story is some sort of call to action – “Click here”, “Call us”, “Donate now.”
  • Hold your camera steady. Move smoothly hand-held. My preference is to shoot with the phone camera horizontally. TV screens and monitors are not vertical and horizontal video displays and looks better. If you’re webcasting facebook live, turn the camera horizontally until the image flips then start the recording.
  • Movies are 80% sound. Viewers can take video that’s a little shaky or out of focus but if the sound is bad, your potential customers will skip to the next video. The microphone is at the bottom of the phone. Get as close as you can to your action or subjects. Normal voices from across the room won’t be picked up. If you decide you want your voice in the recording, try to let your subject complete their statement and avoid “walking over” their audio with your excited utterances or laughing.
  • Fill out the meta-data fields. Facebook has figured out the meta-data thing and prompts you through the video upload with titles and key word fields. Fill them all in and in the post narrative pick out a few key hashtags that are common sensical. I see posts with six or more hashtags – many of which are nonsense. That tactic detracts from the content.
  • Take my workshop. If you’re interested in turning your volunteers or staff into decent social media movie makers, I offer workshops about how to tell your organization or business story in 140 character elevator speech. I also teach practical ways to light a scene, get good sound using inexpensive, everyday items.
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The Community Boost mobile studio pushed 10 apps to edit images and movies.

What I learned from the Community Boost is that real filmmakers need to differentiate themselves from the short-form shooters who know how to point the camera and record, but make bad video look better with the bells and whistles graphic overlay apps.

At the same time, filmmakers can better promote their work using the short and rough cut format.

Since attending the Community Boost, I’ve done this a couple times and have generated some pretty good organic engagement – a couple thousand views of one and nearing 1,000 views on another.

How that translates into more business is anyone’s guess but the phone keeps ringing and my friends keep making referrals.

The event was set up for lots of time for face-to-face networking, but during the breaks most everyone was sitting in the corners staring at their phones, computers and other screens. The lunch was good, but nearly missed out since I ran into a filmmaker in the hallway after the facebook ads workshop.

Community Boost “Aha” Moment – Campaign 2016

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The Trump presidential campaign successfully employed the same techniques as taught at the Community Boost. The Hillary campaign didn’t and the rest is history.

I had a big “Aha” moment during the facebook ads workshop. If you missed, it was about how to target the ads to particular markets and how different messages and their words, images, colors and other variables can be tweaked to maximize viewership and interaction.

Earlier, I watched a 60 Minute TV newsmagazine segment by Leslie Stahl. She interviewed Donald Trump campaign social media guy Brad Parscale. Apparently, facebook offered to embed staff members into the campaign organizations who advised about how to maximize use of facebook ads.

Parscale explained how they decided to focus on 3,000 voters in Wisconsin which ended up turning the course of the election. The Trump campaign decided to try out the facebook offer. The Hillary campaign didn’t and the rest is history.

Those of us in the Community Boost workshop learned in 30 minutes what was taught during the 2016 presidential election. Facebook ads, with practice, can be a very effective way to micro-target market and maximize advertising budgets.

I get chided by friends about why I spend so much time on my facebook account and pages that I manage. I’d say three quarters of my business business leads come as a result of my presence on facebook. “If I didn’t make money from facebook, I wouldn’t waste my time there,” I tell them.

I still don’t understand the psychology behind facebook and why people respond, but then again, it really doesn’t matter.

Northern Arapaho story told in virtual reality

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Wyoming Community Media’s Alan O’Hashi and Glenn Reese teamed up with the Maker Space 307 to teach students about virtual reality.

The Northern Arapaho Tribe has a tribal priority to reintroduce and preserve the Arapaho language.

Even though the language is taught in school, students spend the majority of their time at home or in the community interacting with family and friends where there is inconsistent reinforcement of cultural cues learned in the classroom.

How can a traditionally oral language be made relevant to young people who are digitally connected to games, and other mass media screens?

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Glenn Reese sets the Vuze camera at the historic Arapaho Ranch mansion.

To answer this question, Wyoming Community Media and it’s producers Alan O’Hashi and Glenn Reese teamed up with Lorre Hoffman and the Maker Space 307 summer youth service learning program, based in Fort Washakie on the Wind River Reservation.

Four students participated during the three-day class and production project.

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Arapaho Gary Collins and Arapaho story teller Merle Haas pose with Alan and Glenn after she read the Fox and Woodtick in Arapaho

Northern Arapaho elder and story teller Merle Haas wrote down a short story passed down to her from her great grandfather, Chief Yellow Calf.

“The Fox and the Woodtick” teaches a lesson about “thinking outside the box.”

Northern Arapaho Eagle Drum Society singer and drummer Alison Sage spoke about the traditional importance and healing properties of making music.

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Artist Robert Martinez gives a workshop about tribal art and how it is still a story telling medium.

Artist Robert Martinez gave a presentation about how tribal artwork has evolved over the years and continues to be an important means of storytelling.

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Eagle Drum Society member Allison Sage demonstrates his original songs.

We worked closely with Bob Ottinger and the Reality Garage in Boulder, Colorado who loaned us a Vuze virtual reality camera, a Samsung 360 camera and a high speed computer.

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The Reality Garage in Boulder, Colorado loaned the project the Vuze camera and a high speed lap top.

When it was all said and done, the youth combined their self-composed music and original art to tell Merle’s folk tale in two dimensions and 360 degree virtual reality on location at the historic Arapaho Ranch Mansion north of Thermopolis, Wyoming.

This is a pilot project that demonstrates an efficient way for tribes to present traditional language and cultural preservation efforts in a not-so-traditional format to tribal and non-tribal cultures.

The ‘Aging Gratefully’ in cohousing doc series streams as VOD – buy or rent

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Book a personal appearance by “Aging Gratefully: The Power of Good Health and Good Neighbors” filmmaker Alan O’Hashi who will screen the film and facilitate a discussion. Stipend is negotiable!

The “Aging Gratefully in Cohousing” documentary series Video on Demand is now available. The three movies can be rented or purchased.

You can also book a screening for your community or general audience by obtaining a screening license for a nominal donation.

To purchase or rent, click on the Video On Demand (VOD) links below:

“Aging Gratefully: The Power of Good Health and Good Neighbors” (Run Time: 50min – 2017) Filmmaker and Silver Sage Village senior cohousing resident Alan O’Hashi is mostly recovered from his death bed illness in 2013. As a result of that experience he’s become much more aware of his health. One of his neighbors circulated information about a research study at the University of Colorado about the effects of exercise on brain health. Curious, he was selected to be a research subject. To measure success, one of the criteria is emotional health and strength of relationship building.

Does living in a cohousing community be an added benefit to physical exercise? He interviewed six residents of newly-formed Germantown Commons to find out their motivations to living in cohousing and whether living intentionally with neighbors was a positive experience and what physical activities happen in a group setting.

Germantown Commons Residents:

  • Essie Sappenfield (retired)
  • Doug Luckes (still working)
  • Suzanne Glasgow (still working)
  • Sarah Carroll (single mom)
  • Chris Corby (still working)
  • Ginger Lange (retired)
  • Vicki Metzgar (retired)

Also Appearing:

  • Bryan Bowen, AIA (Caddis Architects)
  • Angela Bryan PhD,( Principal Investigator CU FORCE study)
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Book a personal appearance by “Aging Gratefully: The Power of Culture and Traditions” filmmaker Alan O’Hashi who will screen the film and facilitate a discussion about his experiences. Stipend is negotiable.

“Aging Gratefully: The Power of Culture and Traditions” (Run Time: 30 min – 2017) My latest trek took me to South Africa where I’m investigating a third documentary in the Aging Gratefully series. This pilot is mostly based on a little research and my initial observations spanning Tolstoy to Gandhi to Mandela to the present time.

There’s an intentional community being formed in the Town of Memel and the Township of Zamani in the South African Free State Province by a friend and colleague, Steven Ablondi and his wife Cindy Burns. Steve and I serve on the National Cohousing Association board of directors.

I tagged along with the Memel Global Community architect and my across the street neighbor Bryan Bowen and a couple of his crew, Jamison and Molly. Bryan lives in the Wild Sage Cohousing community in Boulder.

I embedded myself with a local buy named Shakes in the Black African community and even though it was only for a couple days, I gained quite a bit of insight into the cultural dynamics, which are not unlike those I encounter among my Northern Arapaho tribal member friends.

As this story develops, how Native American tribes could incorporate cohousing concepts into its growing housing demand will also be investigated. There are generations-long traditional tribal cultures that have a norm about multi-generational care for elders. Does it it makes any sense to form intentional communities around these customs?

This is a 30 minutes pilot of my visit shot mainly on an iPhone 6s and I’m not sure if anything will come of this story. I’m collaborating with a fellow filmmaker Pieter Lombaard, who appears in the short. We’re trying to figure out a good story with a great arc. What do you think?

Memel Global Community featured denizens:

  • Steven Ablondi (cofounder)
  • Bryan Bowen (Caddis Architects)
  • Shakes Mafanela (SheWins sports coordinator)
  • Marley Hauser (SheWins volunteer)
  • Pieter Lombaard (Binary Film Works)
alan shoveling

Book a personal appearance by “Aging Gratefully: The Power of Community” filmmaker Alan O’Hashi who will screen the film and facilitate a discussion about his experiences. Stipend is negotiable!

“Aging Gratefully: The Power of Community” (Run Time: 51min – 2015) In the first of the series, what if 25 senior citizens decided to grow old together in a cohousing community? Learn about their illness, angst, and fun times while owning and maintaining 16 condos, a common house and community gardens.

Cohousing is a collaborative living arrangement. Residents own their own homes, live private lives but share in the ownership and upkeep of common spaces such the garden and common house.

It’s a challenging way to live, but living together more intentionally is a hedge against being alone and isolated through the twilight years of life.

Filmmaker and Silver Sage Village resident Alan O’Hashi was on his death bed in December 2013. Following a 6 week hospital and rehab stay and a month of home confinement, he joined a yoga community to regain his strength, but learned more about himself than just getting healthier.

Through his reflections, he recounts his continuing recovery and weaves those experiences with the perspectives of neighbors with Parkinson’s Disease, Alzheimer’s Disease and those who find themselves in supportive neighborly care giving roles.

Cohousing pioneers Katie McCamant and Chuck Durrett and gerontologist Anne Glass phD offer their perspectives about senior cohousing living.

Silver Sage Village featured residents:

  • Lindy Cook (nurse)
  • John Huyler (facilitator)
  • Henry and Jean Kroll (retired from San Francisco)
  • Dan Knifong (retired professor)
  • Jim Leach (Silver Sage Village developer)
  • Margaret Porter (retired federal government)

Also Appearing:

  • Anne Glass phD (University of North Carolina Wilmington Gerontology Program Coordinator)
  • Chuck Durrett AIA (McCamant and Durrett Architects)
  • Katie McCamant (The Cohousing Company)
  • Larissa Ortiz (teacher The Little Yoga Studio)

The Denver Post published a story prior to “Aging Gratefully” production beginning and KGNU radio did a story about it post production

If you have questions about purchase, rental or booking a screening, email Boulder Community Media

April 1st Schmoozer – Boulder Arts Week Music and Movies

okeeffe sketchBoulder Arts Week is a happening time in the creative community and we’re jumping in with our monthly schmoozer and featuring the work of women. The April 1st event is free of charge, but buy some music!

We don’t have a lot of wall space for flat art. Instead, we’ll be entertaining with some music and a short movie in the Silver Sage Village cohousing TV room.

The Whistle Stop F.I.L.M. Festival screens “Cordially, Georgia O’Keeffe” about the artist and her sister’s visit to Ward Colorado in 1917 will screen in the media room between music sets.

Laurie-proof-5b615 to 715pm-ish: Multi-media music and video by Laurie Dameron. Learn about Laurie and her music http://www.lauriedameron.com/

During the music change a couple short movies (TBD)

cindy brandle745 to 845pm-ish: Music by Cindy Brandle. Check out her music and background https://www.reverbnation.com/cindybrandle

We’ll have some snacks and drinks. Invite 100 of your closest friends!

Book a screening for ‘Aging Gratefully: The Power of Community” released

heil ranch picnic

Silver Sage Village residents attend a variety of events including a picnic at Heil Ranch. Join the facebook page for the movie.

A new documentary about aging together finds 25 senior citizens the subjects of “Aging Gratefully: The Power of Community”.  Keep up with the latest on the facebook page.

The film provides insights from six residents of the Silver Sage Village senior cohousing community about their experiences of growing old together.

Cohousing is a collaborative living arrangement. Residents own their own homes, live private lives but share in the ownership and upkeep of common spaces such the garden and common house.

It’s a challenging way to live, but living together more intentionally is a hedge against being alone and isolated through the twilight years of life.

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Filmmaker Alan O’Hashi and videographer Michael Conti pose at the Little Yoga Studio where the opening sequences were filmed.

Filmmaker and Silver Sage Village resident Alan O’Hashi was on his death bed in December 2013. While regaining his health he joined a yoga community to regain his strength. The opening scene was recorded at the Little Yoga Studio.

Through his reflections, he recounts his continuing recovery and weaves those experiences with the perspectives of neighbors with Parkinson’s Disease, Alzheimer’s Disease and those who find themselves in supportive neighborly care giving roles.

henry jean bday

Henry and Jean Kroll celebrate’s Henry’s birthday at Silver Sage Village. Jean was diagnosed with Alzheimer’s Disease and is now living in a long term nursing facility.

Cohousing pioneer Chuck Durrett and gerontologist Anne Glass phD offer their perspectives about senior cohousing living.

Silver Sage Village residents:
– Lindy Cook (nurse)
– John Huyler (facilitator)
– Dan Knifong (retired professor)
– Jim Leach (Silver Sage Village developer)
– Alan O’Hashi (filmmaker)
Margaret Porter (retired federal government)

Also Appearing:
– Anne Glass phD (University of North Carolina Wilmington)
– Chuck Durrett AIA (The Cohousing Company)
– Larissa Ortiz (teacher The Little Yoga Studio)

BCM NewsTeam 2016 – turn in your paperwork

Our BCM reporter was on the red carpet with Oliver Stone.

Our BCM reporter was on the red carpet with Oliver Stone.

The Boulder International Film Festival starts on Thursday March 3, but preproduction gets underway now.

Please  download and turn in your volunteer signup form email it back to  Dina.

There will be schedule changes all week, before you go to your assigned venue, check in at the Boulder Theatre first. (If you go to the St. Julien Hotel, they may not know who you are and if they do, they will send you to the Boulder Theatre.)

We Need Help on Thursday Morning for Load In – We could use some help on Thursday loading and unloading gear and getting the production office set up at the Boulder Theater.

We Need a Thursday Morning Production Crew – Do you want to have the first video out there? We need a small crew to shoot some of the set up and advance the festival before things get underway. One crew member is also helping with the event set up, but could use some production assistance.

We Need Editing Stations – We’ll provide two MacBook Pros with Final Cut Pro 7. Bring your laptop editing systems if you use others.

Updated NewsTeam Schedule – The crew calls will be posted here and updated as changes occur.

– BIFF BCM Sked Thurs Mar 3 – update 1

– BIFF BCM Sked Fri Mar 4 – update 1

– BIFF BCM Sked Sat Mar 5 – update 1

– BIFF BCM Sked Sun Mar 6 – update 1

Boulder Int’l Film Festival seeks producer and crew March 2 – 5

BIFF producer Ron Bostwick interviewed Oscar nominee James Franco at the 2011 BIFF. Click on the image to join the Facebook page.

Boulder Community Media (BCM) is providing production services again. BCM is putting together volunteer production crews to cover a variety of events in the various Downtown Boulder screening venues and at local businesses hosting special events during the Boulder International Film Festival (BIFF) March 2 – 5.  Download the BCM volunteer agreement and email it back to BCM.

We’re also seeking a producer to coordinate cast and NewsTeam crews throughout the weekend. This requires a three and a half day commitment with some wiggle room.

Photographers must download and become familiar with the  2017 PHOTO GUIDELINES and WORKFLOW.

If you’d like to be a part of the BIFF that is largely unseen and very interesting, behind the scenes experience inquire within! For the most part, you do need to have particular expertise and experience with news, but we can always use more Production Assistants willing to learn by observation and diving into a project.

Our BCM reporter was on the red carpet with Oliver Stone.

Our BCM reporter was on the red carpet with Oliver Stone.

The schedule won’t be released until later in February, but we’re getting the word out so you can make plans around classes, work, and other commitments. Check out the BIFF News Team Production Call facebook page to keep up with the latest information.

BCM uses a “transmedia” approach where we produce news in a variety of forms:

  • Editors – copy editors and video editors
  • Writers – news gathers to go along to events
  • Still Photographers – for all activities
  • Video Photographers – for all activities
  • Producers – if you want to produce, you should also have at least one other skill, have at a minimum a still camera and a strong back to schlepp gear.
  • Social media – update facebook pages, tweet pix and experiences
  • Website updates and maintenance

BCM generally runs at least two crews at any given moment, which means each crew has a producer, a video camera operator, a still camera operator a reporter on camera and a reporter off camera. In most cases, our news crews will be the only ones covering these events, many are newsworthy and your stories, images and video will be pushed out to the wire.

Equipment:
BCM will provide video cameras and tape for field work. BCM will have a MacBook Pro with Final Cut 7 available. We are inventorying assets and also let me know what kind of equipment you may be able to provide:

* video cameras etc. (they can be solid state and consumer grade, tripods, lights)
* still cameras (pocket cameras to DSLR cameras – do they have video capabilities)
* lap top computers (pc or mac and editing systems – Premiere, iMovie, FCP, movie maker)

Send an email to BCM if you’d like to be a part of the action. You can also join the BIFF News Team Production Call facebook page to keep up with the latest.

‘The Last Waltz’ to play the BolderLife Festival in October

Click on the BolderLife logo to download a copy of the play script.

Click on the BolderLife logo to download a copy of the play script.

The BolderLife Festival announced that the stage play “The Last Waltz” will be produced for it’s October event in Denver.

The play by Alan O’Hashi was previously staged in Boulder at the Hitching Post Theater in 2011.

Download a copy of the play by clicking on the BolderLife logo.

BCM assists Coloradoans for Alternatives to the Death Penalty

Boulder Community Media (BCM) recently provided video production services to a non-profit Coloradoans for Alternatives to the Death Penalty at a presentation at Lowry in Denver. The event hosted by David Horsey featured local and national grassroots activists provide first hand testimonials to local community organizations and the public at large about why death penalty laws should be reformed.
 

BCM to produce Wyoming Governor’s Arts Award tribute videos

Boulder Community Media (BCM) continues it’s non-profit production services. Crews are currently dispatched in Wyoming for filming in preparation of the Wyoming Governor’s Arts Awards which happens February 28th. The winners this year are sculptor Lupe Barajas of Cheyenne, art educator Bruce Richardson and rug weaver Norma Sturges both of Casper; dancer Babs Case and the band BarJ Wranglers of Jackson. BCM produces tribute videos for the winners. The event is hosted by Wyoming Governor Matt Mead. Here’s the tribute for Jalan Crossland, one of the winners in 2012.

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